Using the name immediately links Destiny 2 to a long history of multiplayer Blizzard titles, while talking about the Blizzard Launcher would likely just link a lot of readers to Google to figure out what the hell they were talking about. The name has been well-known among PC gamers since it launched alongside the original Diablo in 1996. "We made an exception for this announcement."įurther Reading Destiny 2 gameplay debuts, will land on PC exclusively through On the one hand, we can understand why both Activision and Blizzard would want to revert to the branding for such a major announcement. "It's still Blizzard Launcher," the rep told Polygon. Polygon noticed this discrepancy too and got a Blizzard representative to give a short, vague statement as to the confusion. Blizzard seemed to ignore its own branding standards too: an official news post headlined " Destiny 2 Coming to !" uses the branding four times in the body text but doesn't mention the "Blizzard Launcher" or "Blizzard app" or anything similar even once. So it was a bit confusing last week when Activision used the name repeatedly in announcing that Destiny 2 was coming to Blizzard's online platform on the PC. And it has been two months since the Launcher was replaced with the identical "Blizzard Launcher" app (aka, the "Blizzard Desktop app") that now powers everything from World of Warcraft to Heroes of the Storm. Further Reading ’s name is changing-just in time for its 20th anniversaryIt has been over eight months now since Blizzard made the low-key announcement that it would be "transitioning away" from the longstanding branding in favor of a more generalized "Blizzard Tech" label.
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